.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to running into billions in equity capital yearly, have raised almost $360 million so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown is due to market concentration, elevated regulative stress, as well as economic uncertainties.ADWEEK spoke to 5 VCs that remain to purchase adtech companies, even with these obstacles, about what they are actually trying to find as well as what they stay away from. Perhaps unsurprisingly, these clients are targeting chances in privacy-focused technologies and industry-specific regions such as hooked up TV.